For small business owners, knowing what to post on social media platforms is often the biggest hurdle they communicate. When working with my clients I often hear “I want to post more but, coming up with what to post is a challenge.” Here are 5 tips to jump start your social media content and fill up your accounts with posts that will engage your users and drive business.
- What sets you apart from everyone else? For most small business owners, they started their business because they had an expertise or a way of doing something unique to their industry. Talk about that distinction. What sets you apart from your competitors?
- Think about who your customer is and how they communicate. How you talk to your clients should match how they communicate on a daily basis. What age, gender, education level, occupation, etc. are your targeted users? You wouldn’t talk to your grandmother the same way you would talk to your teenage niece, make sure your social media posts follow the same rules of conversation.
- Think outside the box. Your social media feeds should not be an endless string of promotions for your business or service. Think about the other things your targeted users are interested in and communicate those thing. Share things that you are interested in and participate in outside your business. This will give your customers a deeper insight into your culture and motivation. Consumers don’t just buy based off need, they buy based off feeling. Make them want to do business with you. Use the 20/80 rule; 20% promotion, 80% supporting content.
- Create a partnership. Network with other small businesses in your area and help each other out, especially if your products and services go well together. Create a reciprocal relationship where you post about these other businesses and they post about you.
- Use your customers’ feedback. Highlight reviews, comments and feedback that customers have left for you. Not only does this give prospective clients a better overview of you, it encourages more feedback to be left. Reviews are very important for search engine ranking, any way you can encourage people to leave reviews is a great idea!
If your still struggling with ideas to maintain your social media accounts it may be time to think about hiring some professional help. As I meet with small business owners I often use this example: You could also do your own business taxes but, typically you hire an accountant because they have an expertise and can get you a better result. Social media marketing is the same thing. Investing in a professional to help you with this so you can focus on the day to day business will yield much better results for your bottom line.