Small businesses are dealing with so much in 2020, keeping the doors open and surviving at the top of that list. I, like many others in my area, am making a conscious effort to shop small and support locally owned businesses these days.
Because of the pandemic, I do a great deal of research inline before I venture out to complete my errands or tasks in the world. I know I’m not alone in this. People are using technology more and more. When most small business owners think “online” they think it means they have to be selling there to have any success. This is a myth, I have worked with many small businesses that do not have e-commerce and have successfully converted online viewers to paying customers.
One thing that is extremely important is to make sure that your business information is displaying correctly, not only on your website but on other sources online. Two big places are Google Business Listings and Apple Maps. Just this week, I have had two experiences where I confirmed hours of a business on Google only to arrive and find out they are incorrect and the business was closed at that hour.
Maintaining you Google Business Listing is a simple and free way to make sure people can find your business and get accurate information regarding your hours, services, and even your Covid-19 protocols. Once you claim your Google Business Listing it is simple to update any information so your loyal customers, as well as new ones, can learn about your business and also have an easy way to contact you. Google Business Listings and Apple Maps have become even more important in the age of voice assistants. Customers using these services in their car or from home will be able to get vital information about your business if the details are kept updated.
Here at Social Inclination, we can manage these services for you simply and efficiently. We specialize in small business, giving you a full marketing department, without the overhead! Reach out to us today and see how easy it can be to get your business found online.